The Shift to Fast Fashion and Its Consequences Essay

In recent years the fashion industry has had a dramatic shift to a new model of industry known as fast fashion. With this recent shift we must ask ourselves, what is the true cost of this fast fashion industry? In a world with an increasing concern for environmentalism and social justice we must examine the industries that we interact with everyday, including the fashion industry. Fast fashion has negative impacts on both the environment and human rights calling for a reexamination of a flawed system.However, the fashion industry did not always function with this model. As recently as the 1960s, the United States was making 90 of our clothing. However, today we make only 3 of the clothing that we buy in the United States (The True Cost, 2015). This drastic decrease in the production of locally made clothing in the last few decades is due to a shift in the fashion industry. This shift is known as fast fashion. Fast fashion has taken an industry that once had 2 to 4 season to an industry that now has 52 seasons in a year. There has been an increase in the amount of products made. Big brands like Forever 21, HM, Gap, Topshop, and Zara are all leading brands in the fast fashion industry.The real question is what is this fast fashion industry leading to? Because of the exportation of work, the prices of making the clothing, and therefore, the prices of the clothing has dramatically decreased. This decrease in both the quality of materials, craftsmanship and price has led to several things including the consumers ability toeasily obtain a piece of clothing for a cheap cost. Due to the cost being so low the consumer is willing to give up the quality of the material and will buy a 5 shirt knowing that they will get only a few wears out of it. Zara estimates that its clothes are worn no more than seven...

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