A Market Analysis of a Company Seeking to Help Home and Business Owners to Remodel In an Environmentally Friendly Way Per LEED Certification Standards Essay

One of my long time passions has always been recycling and the environment. At my current place of employment about 3 years ago I was involved in a project where we planned a remodel of our building to become LEED certified. Working on this project got me heavily interested in the LEED certification process and the potential of developing a business plan around helping home and business owners to remodel their homes and businesses to be more environmentally friendly. In this market analysis I will analyze what kind of market I will be looking to enter with the creation of my company.Market Analysis SummaryMy business will have two distinct target market groups. The first of which are homeowners who are looking to add value to their home and reduce energy costs. The second customer group is businesses that would like to improve consumer image as well as lower energy costs and their companies carbon emissions. The field that I am going to enter into is a relatively new industry. I will face competition from other consulting firms, as well as companies that offer similar products that we do. Where we will edge out these companies is by providing the services that each offers and combining them in to one. This will simplify the process for companies and homeowners looking to go green.4.1 Market SegmentationI have divided our target market into two separate customer groups.HomeownersThese customers will typically be looking to save money by lowering their energy costs. With growing concern over the environment many homeowners are looking to make change is their lives to help do their part we will help them accomplish this.Main goals impact on environment and lowering energy costsAverage household income (Illinois) 53,745Average household size 3Cost benefit analysis shows that with the right renovations in the long term households will gain back their investment on environmentally friendly renovations through energy savings as well as the added value on the home.BusinessesBusinesses will...

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