A Business Strategy of Launching Our Company NeverWet in Japan Essay

Our company, NeverWet, has created water resistant repellents for almost any surface! When water is put on an object covered with NeverWet, the water simply rolls off the object, never truly making contact with the object. NeverWet works on vinyl siding, masonry, asphalt, metal, concrete, PVC, wood, aluminum, fiberglass, canvas, and much more. Our amazing product solves a vast variety of problems.Japan is the 10th largest in the world population-wise (Doing Business in Japan. n.d.). The Tokyo area is home to 25 ofJapans population, and it's the most populous metropolitan area in the world which makes Tokyo a great place to start our company (WPR, 2015, September 13). Japan is also the worlds fourth largest buyer of American products (Doing Business in Japan, n.d.). It is more ideal to launch our product in Japan rather than in Mexico, Canada, or China. Tokyo has a humid subtropical climate whereas Mexico has a subtropical highland climate with dry winters (Tokyo vs Mexico City Climate Distance Between, n.d.). Canada has a warm summer continentalhemiboreal climate with no dry season whereas Tokyo has a humid subtropical climate (Toronto, Ontario vs Tokyo Climate Distance Between, n.d.). China has a hot summer continental climate with dry winters whereas Tokyo has a humid subtropical climate (Beijing vs Tokyo Climate Distance Between, n.d.). From the comparison of these three countries, we see that Tokyo is the most ideal place to launch our product. 56.9 of Tokyo residents use bikes as a means of transportation (Top 10 Countries with Most Bicycles per Capita Top 10 Hell, 11, March 14). Applying NeverWet to bikes will reduce corrosion and rusting. This makes all types of bike users, including motorized bikes, a primary target for our product. Japan exports consumer electronics, automobiles, computers, semiconductors, iron, steel, and copper. Applying NeverWet to items being exported will benefit Japan greatly. NeverWet will use globalization of production. The...

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