The Innovative Corporate Strategy of Tesla, a Revolutionary Solar Technology and Sustainable Transport Company Essay

Founded in 2003, Tesla was established "by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars (Tesla, 2016). They knew they were attempting the impossible, their Executive Summary even stated this sounds impossible both the idea of building cars in the first place, and further, the idea of building high-performance electric car (Baer, 2014). Despite having three remarkable automobiles in their portfolio, the one that stands out is the Model X, considering it is a SUV with no CO2 emissions. The BMW i8 does give the Model X a run for its money, even though Tesla is in a league of its own. Considering the level of difficulty Tesla faced being a first mover with this revolutionary idea, being strategic was essential. Their company mission is to accelerate the worlds transition to sustainable transport (Tesla, 2016). On the technology aspect of production, there wasnt a problem, theyre experts in the field, the nuts and bolts of automobile manufacturing (Baer, 2014), was the issue. In planning their entrance into the industry, they found that the automotive ecosystem had quietly made itself inviting to startups (Baer, 2014). Major automakers were outsourcing production of various parts, all they needed were connections with the right manufacturing partners. The implementation of their plans proved too tedious their remedy was hiring a new CEO so they could focus on their passion the product. This passion didnt end when the concept became reality, they wanted to get feedback from the customers. After some research they realized, by using dealerships theyd lose opportunities to gather feedback (Baer, 2014), buying direct was the best solution for the companys strategies and goals. Strategic management components (planning, implementation, evaluation and control) are essential and in practice, a well-managed firm preforms these activities simultaneously and continuously (Bruton White, 2006) based on evidence and this statement it is reasonable to conclude Tesla is...

Comments

Post a Comment

Popular posts from this blog

A Comparison Between Mel Gibson's Directed Hamlet and Kenneth Branagh's Directed Hamlet Essay

Comparative Essay Shaping Hamlet on the Silver ScreenTwo popular film renditions of Shakespeare s great tragedy Hamlet present us with two very different interpretations of the title role. In the first act of each we come to know Franco Zeffirelli s Hamlet, played by Mel Gibson, as authentic, believable, never exaggerated and not altogether puzzling in stark contrast, Kenneth Branagh directs and plays a Hamlet who is fantastic, larger than life, intensely tortured, and enigmatic. Arguably Zeffirelli s interpretation, taken on a purely literal level, is more true to the playwright s intent (regardless of its fairly free rearranging and cutting of lines and passages) yet for that his Hamlet is somewhat lacking in the complexity of character so central to the drama. Branagh s Hamlet, although initially less plausible, ultimately draws us in toward the real themes of the play in a much more convincing and satisfying way.The first and most immediately obvious contrast between the two films ...
Read more

Painting Genius Vincent Van Gogh Suffers Bipolar Disorder Essay

Bipolar affective disorder has been a mystery since the 16th century. History has shown that this disorder can appear in almost anyone. Even the great painter Vincent Van Gogh is believed to have had bipolar disorder. It is clear that in our society many people live with bipolar disorder however, despite the amount of people suffering from it, we are still waiting for explanations for the causes and cure. The one fact of which we are aware is that bipolar disorder severely undermines its' victims ability to obtain and maintain social and occupational success. Because bipolar disorder has such debilitating symptoms, it is important that we keep looking for explanations of its causes and for more ways to treat this disorder.Bipolar has a large variety of symptoms, divided in two categories. One is the manic episodes, the other is depressive. The depressive episodes are characterized by intense feelings of sadness and despair that can turn into feelings of hopelessness and helplessnes...
Read more

An Analysis of Bloodflowers by W. D. Valgardson Essay

1.1Plot Synopsis Summarize the story in ten sentences. 1. Danny Thorson moves to the isolated Black Island on a teaching job. 2. He spends time on the island and finds out that it is nothing but rock surrounded by water. 3. He meets Sick Jack and his daughter Adel and finds Adel very attractive he likes her a lot. 4. Mrs. Poorwilly reveals to Danny that people on the island usually die in "threes." 5. Sick Jack dies and they set him out to a sea burial. 6. Danny witnesses Michael Fairweather die in a sea-storm. 7. Marj Fairweather, Micheals mother, commits suicide from being overwhelmed with Michaels death. 8. Mr. And Mrs. Poorwilly then volunteer to take in Marj Fairweather's kids which results to Danny moving out and moving in with Adel. 9. Danny then falls in love with Adel and wants to marry her back at the mainland, off of the Island. 10. Danny tries every possible way to get Adel and him off of the island but realizes he is cursed by the Blood flowers and...
Read more