Two-Tier Marketing Strategy for Airlines to Avoid Financial Loss After Terrorist Attacks Essay

IntroductionMany Americans can easily recall the devastating effects of the 911 terrorist attacks in New York City and Washington D.C. We think of the Twin Towers falling into a pile of rubble. We think of the countless lives lost and families torn apart. We think of the fear this event instilled within us. The travel industry, however, thinks of the billions of dollars lost as a result of these attacks proceeding terrorist attacks, it is the one industry that experiences the greatest financial loss. The fear of an event as destructive as 911 happening again has taken an incredible financial toll on the airline industry within the United States. American consumers alter their behavior in order to avoid airline travel, despite the slim chances of another terrorist attack occurring involving their particular plane. In order to rescue the airline industry from the multi-billion dollar blow it feels every time an attack occurs either nationally or internationally, I have developed a two-tier marketing strategy. First, airline companies will inform consumers about three topics the dangers of alternate travel, the current events of the terrorist attack, and preventative measures implemented to ensure the safety of passengers. Second, airline companies will drastically increase marketing travel to certain foreign destinations perceived as safer to consumers. This strategy will not only be financially beneficial to the airline companies, but will increase the number of American consumers who decide to continue to travel following a terrorist attack. IssueTerrorism is an ongoing issue throughout the world therefore, the negative financial implications for the American airline industry are ongoing. These economic deficits are a result of the psychological, behavioral, and financial effects of terrorist attacks.Psychological EffectsFollowing terrorist attacks, American citizens experience various negative psychological effects. Many people develop acute stress and post-traumatic stress disorder. One study estimates that 40 of people who were present during the attacks of the World Trade Center in 2001 have been diagnosed with post-traumatic stress disorder. This disorder...

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