A Review of Apple's Marketing and Its Impact in the Article Here's How Apple Plans to Crush Earnings Essay

The article itself showed the most common attributes to microeconomics dealing with marketing. The marketing world is always an increasing and decreasing world. The article titled, Heres How Apple Plans to Crush Earnings was written in 2014, before the introduction of the possible Apple Watch. Apples return rates were 130 billion last quarter as its main competitor in the United States is Samsung, but thats without the inclusion of other cell phone brands in China such as Lenovo and Huawei. Apple, as well as any other company, tries to beat their previous years earnings. For example, Apple earned 35.3 billion one year with a gross margin of 36.9, the following year in the same quarter. Apple plans in increasing both revenue and gross margins for their company and their investors. At this time, Apple bought new partnerships into China Mobile and NTT Docomo, planning to help expand its future third-quarter earnings as China Mobile begins to expand into a 4G network. Chinese brands have always posed a threat to every nation. Apples main seller is the iPhone China is able to manufacture cell phones at a much cheaper price than Apple, so the prices of IPhones in China have decreased through price-cutting in the competitive market. Both Apple and Samsung have decreased their market share due to Lenovo and Huawei, stealing competitive play in China. Not only do competitive market share matter, but also currency as well playing a factor in the purchasing power of consumers. From this, Apple remained positive as it added 30 billion into its stock buyback program to help Apples earnings per share increase. This is comparable to the Federal Reserve stocks as they sell stocks and buyback to help the economy. For those who buy a share of the company, Apple plans to increase dividends by 8 and deliver them annually. This may have been the possible introduction to the Apple Watch, which was planned to sell 485 million per...

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