An Overview of the Promotional Mix for Fisher-Price Essay

The IMC Plan for Fisher-Price is to help come up with a promotional mix that will help increase business. Fisher-Price has been struggling over the past few years with a decrease of sales so they need a new promotional campaign. The promotional mix for Fisher-Price will be a mix of all five promotional aspects of marketing. It will include advertising, internet marketing, direct marketing, sales promotion, and public relations. Advertising will be a commercial that will reach a specified target audience. This audience will be to attract individual customers. It will try to target parents as well as the children. All children are a great target market because they can convince their parents to buy toys that they like. Internet marketing will focus on strengthening Fisher-Prices use of social media because that is somewhere they are lacking. Since they are an older company they are not as adept at using social media as a form of marketing. By improving this aspect of marketing it will benefit their reach of their target market. It will also help create a more positive relationship with customers through social media websites. The direct marketing will help to focus more on targeting customers of businesses more directly. Businesses are great customers and those like nurseries and daycares are great possible customers for Fisher-Price to focus on. By doing so it will increase their sales and their business by directly focusing on offering bulk sales for these particular customers. Sales promotion will significantly help solve problems for the company as well as possibly regain customers. People will have to take a survey before they receive a coupon. That is a great incentive for customers and it will benefit the company as well. The survey will help the company to see where they can improve overall. Public relations are an important way to show that a company cares. By supporting a charitable organization, it will help show that Fisher-Price cares. Also, by...

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