Mover-Approach Strategy for the Fuel3D Company Essay

First, mover-approach is a strategy used to gain competitiveadvantage by being the first to launch a product in the industry. Fuel3Dcan make high revenues by being the first to enter a particular market orindustry. Fuel3D is the only company concentrating on the development of 3Dscanners in the market. This implies that the company has adequate time toperfect their product. Also, Fuel3D will acquire superior brand recognitionand client loyalty (Green, 2004).Protection strategy Fuel3D may easily lose revenues due to competitors and imitators inthe technological industry. The company can use several strategies such asinnovation and seek legal protection for the 3D scanner technology (Davis,2002). Patents, trademarks as well as copyrights are some of the ways ofaddressing protection issues. Additionally, they can implement other marketinterventions branding, technical barriers to imitation, pricedifferentiation, and cross-subsidization. The patent will give Fuel3Dexclusive rights to manufacture, sell, and use the Scanify scanner for alimited period. However, the company will include the details of theinnovation in the patent document (Davis, 2002). The patent should be takenout in each country Fuel3D operates so as to achieve effective protection.Trademark will protect the unique name 3D Scanify scanner. This will helpto identify and differentiate the company's 3D scanners from itscompetitors.Complementary assets Complementary assets for Fuel3D include business culture and strongleadership. The 3D innovation is unlikely to produce great revenue withoutsupport from appropriate managerial and organizational changes. Fuel3Dmanagement team comprises of professionals in hardware and softwareengineering. Also, they have seasoned professionals in commercializationand operations (Fuel-3.com, nd).Appropriability To achieve appropriability Fuel 3D can apply strategies such asbranding, facilitate controlled access, and bundling (Davis, 2002).Facilitating controlled access through license agreements with users allowsFuel3D to provide wide access to their innovation. However, the accessconditions are controlled. Users are allowed to install and use theproducts, but they should not copy the software, rent, lease, and sub-lease, translate...

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