A Proposal for the Window Display of Wooden Opal, a Vintage Fashion Store Essay

Window Display Proposal The name of the store for the window display is called Wooden Opal. The store has a very chic feel to it. It also incorporates a rustic, warm feel to the store as well. During the Christmas season, Wooden Opal incorporates the overall aesthetic of its interior design into the window displays but with more of a festive and whimsical theme. It is a store that exclusively sells vintage fashions from past eras. It also sells vintage inspired designs from modern designers. The price point for its merchandise is relatively affordable, although it occasionally has some pieces of clothing at a higher price point because of having a higher quality. Wooden Opal also sells a variety of shoes and jewelry that is also vintage inspired.The target market of Wooden Opal is a woman who is between the ages of 18 and 30. She is adventurous, likes nature, enjoys trying out different fashion trends and likes the style vintage clothing offers. She also likes going to different special events as Wooden Opal also carries a variety of dresses that cater to a more formal occasion. This woman has an income that allows her to be able to spend money on not only needs but wants as well. Wooden Opal has many locations. All of them are located in major cities such as Los Angeles, Washington D.C., and New York City. In these cities, fashion is more important and more emphasis is placed on it than there would be in a smaller town or city. These cities also have many fashion related events that happen such as Fashions Night Out or New York Fashion Week. The people in these cities would be more likely to purchase vintage clothing because of these things. The dresses in the window display feel very much of a different era. The forest area along with the animals in the background ties into the fact that...

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