An Assessment of NeverWet, a Subsidiary of Ross Technology Corporation Essay

1.1 General Company DescriptionThe company we have selected, NeverWet, is its own subsidiary of the company Ross Technology Corp. that was formed in 2008. Ross Technology Corp. was founded in 1962 as a steel fabrication shop. Over the years, this company began developing creative technologies in the steel industry such as slip resistant floor plates, laser technology for product design, and energy absorbing technologies. Originally, Ross Technology Corp. was looking towards creating a new technology that would help prevent the corrosion of steel. Their research and development group produced a nano-particle coating that effectively prevented this steel corrosion. Along with the prevention of steel corrosion, the research and development group realized that it resisted water, mud, ice and other liquids on various materials. The company realized that this new technology was extremely useful and could ultimately become very profitable. For that reason, Ross Technologies decided to create a subsidiary for the NeverWet product. NeverWet did not have the capabilities to manufacture its own products on a large scale, so they decided to go to Rust-Oleum (a manufacturer of protective paints and coatings for both home and industry). In return for manufacturing NeverWet, Rust-Oleum would receive a royalty for a small percentage of every NeverWet product sold. NeverWet functions as its own LLC, but has their manufacturing done by Rust-Oleum. Rust-Oleum NeverWet is a super hydrophobic treatment that dramatically repels water, mud, ice and other liquids. This revolutionary new class of coatings cause water to form nearly perfect spheres, which roll off the surface keeping items dry and clean (NeverWet brand image, n.d.). This chemical combination works because the chemicals create lower surface energy on the applied area. This results in water and numerous other liquids being propelled into a spherical shape off of the area. This technology keeps the applied areas completely dry and clean from numerous liquids. NeverWet was not the first super hydrophobic treatment created, but it was the first...

Comments

Post a Comment

Popular posts from this blog

A Comparison Between Mel Gibson's Directed Hamlet and Kenneth Branagh's Directed Hamlet Essay

Comparative Essay Shaping Hamlet on the Silver ScreenTwo popular film renditions of Shakespeare s great tragedy Hamlet present us with two very different interpretations of the title role. In the first act of each we come to know Franco Zeffirelli s Hamlet, played by Mel Gibson, as authentic, believable, never exaggerated and not altogether puzzling in stark contrast, Kenneth Branagh directs and plays a Hamlet who is fantastic, larger than life, intensely tortured, and enigmatic. Arguably Zeffirelli s interpretation, taken on a purely literal level, is more true to the playwright s intent (regardless of its fairly free rearranging and cutting of lines and passages) yet for that his Hamlet is somewhat lacking in the complexity of character so central to the drama. Branagh s Hamlet, although initially less plausible, ultimately draws us in toward the real themes of the play in a much more convincing and satisfying way.The first and most immediately obvious contrast between the two films ...
Read more

Painting Genius Vincent Van Gogh Suffers Bipolar Disorder Essay

Bipolar affective disorder has been a mystery since the 16th century. History has shown that this disorder can appear in almost anyone. Even the great painter Vincent Van Gogh is believed to have had bipolar disorder. It is clear that in our society many people live with bipolar disorder however, despite the amount of people suffering from it, we are still waiting for explanations for the causes and cure. The one fact of which we are aware is that bipolar disorder severely undermines its' victims ability to obtain and maintain social and occupational success. Because bipolar disorder has such debilitating symptoms, it is important that we keep looking for explanations of its causes and for more ways to treat this disorder.Bipolar has a large variety of symptoms, divided in two categories. One is the manic episodes, the other is depressive. The depressive episodes are characterized by intense feelings of sadness and despair that can turn into feelings of hopelessness and helplessnes...
Read more

An Analysis of Bloodflowers by W. D. Valgardson Essay

1.1Plot Synopsis Summarize the story in ten sentences. 1. Danny Thorson moves to the isolated Black Island on a teaching job. 2. He spends time on the island and finds out that it is nothing but rock surrounded by water. 3. He meets Sick Jack and his daughter Adel and finds Adel very attractive he likes her a lot. 4. Mrs. Poorwilly reveals to Danny that people on the island usually die in "threes." 5. Sick Jack dies and they set him out to a sea burial. 6. Danny witnesses Michael Fairweather die in a sea-storm. 7. Marj Fairweather, Micheals mother, commits suicide from being overwhelmed with Michaels death. 8. Mr. And Mrs. Poorwilly then volunteer to take in Marj Fairweather's kids which results to Danny moving out and moving in with Adel. 9. Danny then falls in love with Adel and wants to marry her back at the mainland, off of the Island. 10. Danny tries every possible way to get Adel and him off of the island but realizes he is cursed by the Blood flowers and...
Read more