The Marketing Strategy of GoPro Based on Social Media Essay

Imagine being able to take photos underwater, while riding a motorcycle, sky diving or camping with the family. The GoPro is the perfect product for any of those activities. The GoPro is a high-tech photovideo device that has the durability to use anywhere from underwater or in the mountains (GoPro, 2016a). The GoPro lives by its tagline the worlds most versatile camera (2016a). Through GoPros marketing strategies they live up to tagline. GoPro effectively markets its brand by means of social media platforms and targeting marketing demographics.Marketing through Social MediaGoPros marketing strategy incorporates social media platforms. On social media platforms GoPro can promote their tagline The worlds most versatile camera (2016a). Promoting the tagline is important because it positions itself from other competitors on the market. GoPro uses several platforms such as Facebook, Instagram, Twitter, Pinterest, and YouTube to reach a diversity of consumers (2016a). GoPro uses several platforms to meet a diverse community of markets. According Icha and Edwin (2016), social media sites are becoming the go-to place for consumers who want to learn more about a business(p.3). GoPro is aware social media becoming a go-to place. Using social media, GoPro demonstrates product value and quality. GoPros marketing strategy uses social media for promotion, creating product value, and interacting with the consumer.FacebookGoPro uses Facebook to promote the brand and communicate with the consumers. GoPro reaches the consumer by posting a GoPro product taken photo and video of the day (GoPro, 2016d). Posting daily photos builds product value and customer trust. GoPro recently used InternatinalSurfingDay on Facebook with a photo of a surfer in the wave. (GoPro, 2016c). The hashtag reached new consumers who enjoy surfing. GoPro uses Facebook to reach new customers, connect with existing ones and promote the quality of their product. The consumers see real life results of GoPro pictures and videos. The consumers rely on GoPro posting daily and GoPro always delivers. Continuously delivering to the customer builds customer...

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