The Success of Sweden's Fashion Industry Essay

Sweden is a country located in Northern Europe and has a population of 9.8 million people (Quick fact Population). In regards to the fashion industry, people began discussing the Swedish fashion wonder about a decade ago, which refers to the fast development of the fashion market in Sweden as a whole (Swedish fashion from catwalk to sidewalk, 2016). Swedens fashion industry has contributed many things to the world, from the global success of HM to Swedish bloggers impacting fashion trends.Domestic Retail Landscape and CompetitionHennes and Mauritz, also known as HM, is a Swedish retailer that is popular around the world they sell fashionable apparel and accessories at affordable prices. This company has a presence in 48 markets with over 3,000 stores and 100,000 employees. HM is not a franchise they rent store space from landlords and control all operations directly. HM has done collaborations with several designers, brands, and celebrities which has assisted in increasing their brand awareness. Another popular Swedish retailer known globally is Acne Studios, which started out as Acne Jeans in 1996. Founder and Creative Director, Jonny Johansson, saw a growing demand for denim and created 100 styles of unisex jeans (Swedish fashion from catwalk to sidewalk, 2016). In addition to the flagship store in Stockholm, Acne Studios has flagship stores in Paris, London, New York City, Los Angeles, and Tokyo (About Acne Studios).Zara, a Spanish fast-fashion retailer and one of HMs biggest competitors, entered the Swedish market in 2002 (Zara will enter the Swedish market with an initial store in Stockholm, 2002). In 2006, Zara opened a flagship store in Sweden, making it the fourth Zara store in Stockholm (Zara opens its flagship store in Sweden, 2006). Zara has had a huge impact on Sweden because of this intense competition. Although Zaras prices are higher than that of HMs, they carry similar products. Swedish fashion bloggers are often seen wearing clothing from Zara, even in conjunction with HM clothing....

Comments

Post a Comment

Popular posts from this blog

Character Analysis of Basil Hallward in The Picture of Dorian Gray, a Novel by Oscar Wilde Essay

The main character in The Picture of Dorian Gray, Dorian, is a man too easily influenced by his surroundings. He is quoted as saying, Basil Hallward is what I think I am Lord Henry is what the world thinks me Dorian is what I would like to bein other ages, perhaps (Wilde). This comparison falls in line with the moral of the story because Dorian is stuck with eternal youth and beauty even though he has a wicked soul. This causes different views of him by people who observe his daily life. Dorian is a sponge throughout the novel that absorbs everything and allows it to shape his personality, morals, and actions. Dorian Gray takes influence from Lord Henry, Basil Hallward, and the culture of society during which the novel was written. Lord Henry is the epitome of a wealthy, hedonistic gentleman seeking only pleasure, with little regard to cost or consequence. Lord Henry Wotton outwardly propounds hedonism, but it is his extreme egotism that drives him to manipulate both Basil Hallward a
Read more

An Analysis of the Character of Chichikov in the Poem, Dead Souls by Nikolai Gogol Essay

Dead Souls takes place in the Russia of the late 1800s, where, unlike in America, one must be born into a prosperous family in order to have opportunities. The main character, Chichikov, is clever enough to develop a scheme in which he can rise from being a petty clerk to a respected landowner. In order to do this, Chichikov moves into a new town, pretending to already be a landowner, and begins a quest to buy the names of dead serfs who have not yet been officially reported dead. Each person that Chichkov presents this offer to has a different reaction, starting with the shy and introverted Manilov. Though he does not understand Chichikov's need for the names of these dead serfs, Manilov is a character that is so desperate for company that it does not take any effort to trick him into selling his dead souls cheaply. However, as Chichikov continues his journey, he starts to deal with more clever landowners who become suspicious of his scheme. Chichikov finds that the townsmen know
Read more

A Literary Analysis of the Third Twin by Ken Follett Essay

The Third TwinThe Third Twin by Ken Follett is a type of mystery book. It makes you look at different aspects of the story. When you think you know whats happening it is not always what you think.Dr. Jeannie Ferrami, a scientist funded by a university who is doing a study on twins is one of the main characters in the story. Jeannie Ferrami is tall with long brown hair and is also very athletic. Steve Logan a student at another college is also a very important character in the story. Berrington Jones the head of the college funds Dr. Jeannie Ferrami until Jeannie discovers something Berrington didnt want her to know. Ricky Phillips Berringtons son is a twin just and he plays a small part but with a big impact on the story. Lisa Miller who is Jeannies best friend comes early into the story playing a very dramatic role, another small character is Dennis Pinker one of the twins in the story who is a murderer and is also being studied He is one of Steve Logans twin brothers.Lisa Miller and
Read more