The Low Prices Strategy as a Huge Factor in the Success of Wal-Mart Essay

The success of Wal-Mart is due to a number of factors. First of all, it is an effective pricing policy. Because of the large volume of sales the company may set lower retail prices for the goods. The Wal-Mart holds an effective regional policy of placing stores. It provides an efficient management structure, as well as the logistics and marketing. The company changes the sales structure in line with the new trends. For example, the trend for the organic agriculture has led to the appearance of the relevant departments in the stores, and the Internet development made an impact on the appearance of sales through the Internet and the Wi-Fi access in the stores. Therefore, the business analyzes of the Wal-Mart company according to the certain criteria should be done to outline the future perspectives of the company.The technological devices are widely implemented in the company. "Technology has now become the key enabler for customer service," according to Karenann Terrell, the company's Chief Information Officer (Miller, 2014). Walmart already uses the holographic administrators who kindly and promptly greet the visitors of the stores. Moreover, in recent years, the so-called hybrid trading has become popular in the world. It combines the traditional and on-line sales with the help of the purchases schemes of In-Store Pickup and Drive-In, which firstly emerged and have been actively used in the United States. In-Store Pickup is a purchase scheme in which the search, selection, and payment for the products are made on-line on the website of the seller. At the same time, the buyer takes the product to the nearest retailer. Drive-In is purchase scheme, that is similar to In-Store Pickup, but with the difference that the buyer can pick up the product, both in the retail store with the help of the drive-through window and the specialized warehouses. These schemes provide significant savings in time and are particularly popular in...

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