The Creative and Compelling Marketing Strategies of CJ Johnson Essay

Whether youre a startup with an app to promote, or a fashion brand looking for new ways to spread the word, your creative marketing campaign makes all the difference between overwhelming success, or crushing failure. In todays digital world of short attention spans and severely limited time, marketing not only needs to be creative, but compelling as well. And no one knows that better than CJ Johnson, the co-founder of JaneulJohnson, a creative agency based in Los Angeles.As a former intern of MTV Networks, CJ Johnson was recruited by Mattel Toys out of college as a video editor and began his foray into the entertainment industry. He started taking behind the scene photos of his video shoots and posted them on Instagram. As his self-promotion continued on Twitter and Instagram, he gained social networking popularity and started taking photography seriously. More of his shots started getting featured. Eventually, he began to be approached by technology entrepreneurs and fashion brands. My visual style, which is from my entertainment aesthetic taste, become more of an interest to people in the fashion sectors and in the tech world. he says.With the perfected fusion of skills learnt from the entertainment industry, adapted to stylize creative marketing campaigns, Johnson then turned to yet another of his passions entrepreneurship. I always wanted to evolve and try new things he says, I wanted to start some sort of business I wanted to create an app. While on the hunt for prospects, the perfect one fell right into his lap. A team working on an app, Buddytruk, offered him an executive position in return for his marketing expertise. I actually didnt have to go through that leg work of creating something on my own. Its like being a part of something to let somebody else take that leadership role of building a company. I am able to use my creative presence to push the brand message forward With another successful creative campaign under...

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