A Short Analysis of Trader Joe's, a Grocery Store Company Essay

Trader Joes A Case Study and AnalysisJoe Coulmbe, the innovate and unorthodox founder of Trader Joes, opened his first grocery store chain in 1958 called Pronto Markets. Originally located exclusively in Southern California, Joe Coulombe began to build his quite empire by revolutionizing the traditional business strategies employed by the supermarket industry. After 10 years of quietly expanding throughout Southern California, Joe Coulombe changed the name of his markets to the famous name recognized throughout the country today, Trader Joes. From 1967 to present day, Joe Coulombe and his Trader Joes markets have methodically expanded across the country with 460 stores in 41 states and the District of Columbia. This paper will explore the methods that Trader Joes has incorporated into their business model that has created a cult following. To the patrons of Trader Joes, it is more than a supermarket it has become a societal movement. It is very common for patrons to camp outside of a new Trader Joes location days before the grand opening, to have the honor of being the first inside. Although Trader Joes is known for being incredibly secretive and maintaining a very light social media presence, the patrons of the store have stepped up to create a social media frenzy. Countless Facebook pages and other media outlets organized by consumers have amassed thousands of followers. The pages are dedicated to advertising new products, recipes and promoting hopeful new locations. Trader Joes is a privately held company that was purchased by Theo Albrecht, the owner of one of Germanys most successful discount grocery store chains Aldi North, in 1979. Although Theo Albrecht purchased Trader Joes, he has left the organization to manage itself, with executives only visiting the Trader Joes headquarters once a year to maintain a light presence. Trader Joes has been able to maintain their original identify of a quirky cool South Seas market. Joe...

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