A Brief History of Blizzard Entertainment and the Potential Threats to Their Success Essay

Blizzard Entertainment is a subsidy of the iconic gaming company Activision. Blizzard Entertainment is gaming company, but they also makeapparel, action figures, trading cards, and much more. Blizzard makes the game World of Warcraft, which is the reason I chose them as my company.I have been playing World of Warcraft for almost 10 years nowand it has held my attention completely and absorbed so much of my life over these years. From my research, I hope to learn more about how this massive empire came to be, since they have paved the way for so many massively multiplayer online roleplaying companies.Blizzard Entertainment isa record-breaking gaming company with a proven track record of releasing 1 games, spanning more than 20 years. They have won countless awards, and have millions of dedicated players worldwide.In 2015, Statista had estimated that World of Warcraft alone had 5.5 million subscribers across the globe.1 Number of World of Warcraft subscribers from 1st quarter 2005 to 3rd quarter 2015. (2016). Retrieved from httpswww.statista.comstatistics276601number-of-world-of-warcraft-subscribers-by-quarter.. In addition to World of Warcraft, Blizzard has also put out other best sellers such as the Diablo series, Hearthstone, Overwatch (which hit 7 million players in its first week), Heroes of the Storm, and the Starcraft series.Blizzard Entertainment was founded in 1991, originally serving as a third-party development company, and engineering software for other big names such as Sega Genesis and Macintosh.2 Company Profile. (2016). Retrieved from httpus.blizzard.comen-uscompanyaboutprofile.html. The companys headquarters is located in Irvine, CA, but they currently have offices in 11 different cities around the world. The headquarters office employs 2,622 employees, while the total number of Blizzard employees is close to 5,000. They are publicly traded, with their top 5 holders being FMR LLC (105,342,767 shares), Vanguard Group Inc. (33,277,915 shares), Ameriprise Financial Inc. (30,276,592 shares), State Street Corp. (19,349,183 shares), and Invesco LTD. (15,354,375 shares). Blizzard is listed on the NASDAQ, under the name ATVI. Buying shares at this time, would cost you 43.96.3...

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