Productivity and Business Processes, Intelligent Cloud, and Personal Computing as Segmented Categories of Microsoft Essay

Microsoft SegmentedMicrosoft has many segmented categories. They include Productivity and Business Processes, Intelligent Cloud, and Personal Computing. Microsofts Productivity and Business Processes segment consists of products and cloud services in our portfolio of productivity, communication, and information services, spanning a variety of devices and platforms. Microsofts Intelligent Cloud segment consists of our public, private, and hybrid server products and cloud services that can power modern business. Microsofts Personal Computing segment consists of products and services geared towards harmonizing the interests of end users, developers, and information technology professionals across screens of all sizes.The immediate image that springs to mind when someone ask who Microsofts target market is would probably get the answer that its the people that work on computers, but Microsoft has been taking pains to revamp its image ahead of the launch of Windows 8. Microsofts makes a deal with Barnes Noble that with an emphasis on education, could help the company target the college student market. After a year of falling numbers, Internet Explorer is gaining market share again, up slightly to fifty-three point eighty-three percent from fifty-two point eighty-four percent, according to Net Applications, a gain the company took from tiny losses from Firefox, Chrome and Safari. Microsoft has remade its Bing ads this year to highlight the story of snowboarder Kevin Pearce, as part of a pivot to case Bing as a search engine of action....

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