An Introduction to the History of Pepsico Essay

pepsico By deepmer E-mail deepmerhotmail.com 1. Introduction 1 What is PEPSICO? 1 Brief History of PEPSICO 1 Business Segments 1 Frito-Lay 1 Pepsi-Cola Company 2 Tropicana 3 2. Company Analysis 4 External Analysis 4 PEST Analysis 4 Porters Diamond 5 Five Forces 8 Internal Analysis 9 Porters Value Chain 9 Boston Consulting Group 12 Financial Analysis 13 SWOT 14 Strength 14 Weakness 14 Opportunities 14 Threats 15 3. Conclusions 15 Marketing 15 General 15 4. Recommendations 16 Bibliography 17 Appendix 17 Appendix I 17 Appendix II 17 Appendix III 17 Appendix IV 17 Appendix V 17 Appendix VI 17 1. Introduction What is PEPSICO? PepsiCo is one of the most successful beverage and snack food business in the world. The company consist of Frito Lay Co., Pepsi-Cola Co., and Tropicana Products. Brief History of PEPSICO PepsiCo was funded in 1965 by Donald M. Kendall Pepsi-Cola president, and Herman W. Lay, president of Frito-Lay. Caleb Bradham, a New Bern, N.C. pharmacist, created pepsi-Cola in 1890. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. In 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd. Anthony Rossi founded Tropicana in 1947. Business Segments Frito-Lay Frito-Lay, Inc was funded in 1961, by merging of The Frito Company and H.W. Lay Company. Today, Frito-Lay brands account for 40 of the world, snack chip industry, and 56 of the U.S. industry. Often, Frito-Lay Company products are known by local names (Matutano in Spain, Walkers in the United Kingdom and others.) Major Frito-Lay Company products - Lay's Potato Chips - Baked Lay's Potato Chips - Ruffles Potato Chips - Doritos Tortilla Chips - Tostitos Tortilla Chips - Baked Tostitos - Santitas Tortilla Chips - Fritos Corn Chips - Cheetos Cheese Flavoured Snacks - Rold Gold Pretzels - Funyons Onion Flavoured Rings - Sun chips Multigrain Snacks - Cracker...

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