An Examination of the Important Relationship Between Operations and Other Key Business Functions in the Companies, Apple and Qantas Essay

IntroductionThere is an evident relationship between Operations and other Key business functions and this is evident in Apple and Qantas. Operations is about how organisations produce goods and services and is the engine room of businesses such as Apple Inc. and Qantas airlines. The key business functions include operations, marketing, finance and human resources. Interdependence refers to the need for these key business functions to work together to achieve overall goals of a business. Effective communication and collaborative efforts are required to ensure efficiency, profitability, growth and other strategic goals. An explanation will be undertaken to explain the relationship between operations and other key business functions in Apple and Qantas. Operations and MarketingThere is a significant relationship between Operations and Marketing, as the operations function relies on successful marketing to create demand between consumers to generate profit.In the case of Apple, marketing and operations relationship is obvious through the utilisation of Market research. Moreover, Market research is utilised by Apple to identify valuable information regarding consumer tastes and Preferences. Such information needs to be shared with operations management department in the design and development of the new product which is more conformed to consumer tastes and preferences. Furthermore, this is manifested in the development of the IPhone 7 and IPhone 7 plus. Moreover, consumer reports show that the new water resistance was a feature demanded by consumers for a lengthy period of time and competitors such as Samsung already included water resistance within their phones almost three years prior and that has caused a shift by IPhone users to Samsung. However, Apple overlooked the need and added it as a feature in their new product and this is through their utilisation of market research and operations to offer a better and more durable product to the consumers. Hence, illustrating the interdependency between operations and marketing in Apple.In turn, Marketing is also interdependent with operations, and this is clearly demonstrated through changes in marketing activities which...

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