Advertising Strategies of Potato Chip Companies Essay

Advertisements have evolved over the years, so that they might appeal to all our senses. Many of the advertisements this generation tend to play off our emotions. We as consumers soon feel the need to buy the products, and hope they work as intended. Advertisement is crucial because it could either make or break the company. If the consumers feel nothing for the commercial, or they do not like the commercial they would not buy their products. So why would do chip commercials make the people who like their product act like idiots? The only chip commercial I liked was Sun Chips. Sun Chips commercials are so enjoyable to watch because they add a natural setting and dont have to rely on cheap and funny tricks that other chip commercials do. The typical Lays or Doritos chip ad starts with someone who has the chips, and another person who would do anything for the chips. The person who has the chips is reluctant to give their chips, and the person who wants their chips do ridiculous stunts to acquire the chips. Doritos commercials have their actors launch babies from swing sets to get their Doritos. Lays has their actors doing anything for a small child for some lays. Stating that, You cant have just one. I dont understand how these commercials make me want to eat their chips. What am I supposed to take from these commercials? If I eat their chips Ill get addicted and start doing stupid and dangerous acts for them? Unlike its competition, Sun Chip commercials take a different route. They place their actors in natural areas, for example parks, and have people try their products and put their reactions in the commercial. The people who try the chips are shown being happy and getting pleasure from the snack they were just given. Not only does this show that people actually enjoy their products, but they also provide relatable situations...

Comments

Post a Comment

Popular posts from this blog

A Character Analysis of Annie Wilkes in Misery by Stephen King Essay

What does it take to frighten an author of best-selling horror novels? In Misery, Stephen King embodies a writer's fears about himself as a writer and about the continuation of his creativity in a richly elaborated and horrifi-cally psychotic woman, Annie Wilkes. In the novel, Annie represents a mother figure, a goddess, and a "constant reader". In reality, however, An-nie merely represents a creative part of King's mind.Annie Wilkes is a proud mother of two children--a historical-romance novelist, Paul Sheldon, and his extremely popular heroine Misery Chastain. Annie must nurse and educate Paul. Gottschalk elaborates, "Annie views Paul in a madly maternal way. Early in her custody of Paul, she brings him pills for his excruciating pain, but he must suck them off her fingers in a grotesque parody of a nursing child" (125). If she leaves him untended too long, Paul wets his bed, and she must change his sheets and clothes. When he is tired or frustrated, he we...
Read more

An Analysis of the Character of Chichikov in the Poem, Dead Souls by Nikolai Gogol Essay

Dead Souls takes place in the Russia of the late 1800s, where, unlike in America, one must be born into a prosperous family in order to have opportunities. The main character, Chichikov, is clever enough to develop a scheme in which he can rise from being a petty clerk to a respected landowner. In order to do this, Chichikov moves into a new town, pretending to already be a landowner, and begins a quest to buy the names of dead serfs who have not yet been officially reported dead. Each person that Chichkov presents this offer to has a different reaction, starting with the shy and introverted Manilov. Though he does not understand Chichikov's need for the names of these dead serfs, Manilov is a character that is so desperate for company that it does not take any effort to trick him into selling his dead souls cheaply. However, as Chichikov continues his journey, he starts to deal with more clever landowners who become suspicious of his scheme. Chichikov finds that the townsmen know...
Read more

Religious Symbolism in The Blessed Damozel, a Poem by Dante Gabriel Rossetti Essay

Dante Gabriel Rossettis poem The Blessed Damozel is full of religious symbolism. There is talk of saints, and the poem itself takes place in heaven. But underneath the religious symbolism is a deep sensuality, that makes one wonder if the white rose of Marys gift referred to in line nine is the gift of Mary the Virgin, or the somewhat less virginal Mary Magdalene. While the Damozel is in heaven, her appearance in heaven, her behaviors in life, and what happens when she and her lover are reunited suggest some less than virginal dealings, yet the damozel is blessed and resides in heaven. Rossetti was the child of liberals kicked out of Italy a heavily catholic country for their extreme political views. While Rossetti himself was not political, he may have espoused similar views regarding politics and religion as his parents. In the poem The Blessed Damozel, Rossetti was given the chance to essentially create his own heaven. Most everything he wrote seems to show that Rossetti espoused ...
Read more