A Description of McDonald's Corporation as the World's Leading Food Service Organization Essay

Mc Donalds CorporationMcDonald's Corporation is the world's leading food service organization. Thecorporation started out as a small drive-through in 1948 by two brothers, Dickand Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity inthis market and advised Dick and Mac to expand their operation and open newrestaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonaldsexpanded its operations to countries outside the U.S.A. This unyieldingexpansion led the Corporation to open 23,000 McDonald's restaurants in 110countries in 1994, producing 3.4 bn in annual revenues. In addition, McDonald'sopens a new restaurant every three hours. Also, McDonald's has twice the marketshare of its closest U.S. competitor, Burger King, representing 7 of total U.S.eating-out sales. Similarly, McDonald's serves about 1 of the world'spopulation on any given day through its 23,000 restaurants internationally."Big Mac", the world's most sold hamburger was developed by JimDelligutti in 1967 to feed construction workers. 'Big Mac' is the biggestattraction and backbone of the corporation. Moreover, McDonald's maintains itscompetitive advantage by constantly creating new items to add onto its menu.This shows us that McDonald's practices an analyzer type of strategy,introducing new items and defending its existing ones. McDONALD'S MISSION ANDVISION "We serve people with good quality food, fast and at lowcost." McDonald's vision is to dominate the global food-service industry.Global dominance means setting the performance standard for customersatisfaction and increases market share and profitability through successfullyimplementing our convenience, value and execution strategies. THESIS STATEMENTTo have a clear picture of McDonald's corporation we need to look at its TaskEnvironment, which includes its .Customers .Competitors .Strategic Allies.Suppliers .Regulators We shall also explore McDonald's Workforce Diversity andits Total Quality Management. CUSTOMERS Customers are those who pay money toacquire an organization's goods or services. For many years McDonald's mostlytargeted the young people, however this has changed in this decade McDonald'shas turned towards a more general market. By doing this McDonald's concentrateson the family, targeting a diverse market which includes consumers ranging fromchildren to elderly people, using...

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