An Introduction to the Various Business Strategies in the United States Essay

A. Business Strategies1. Strategic Objectives Brand Name Recognition Alliances with Suppliers to provide Customers with "one-stop shopping" Develop massive customer base Create an easy internetemail service Create non-financial costs to customers to dissuade them from moving to competitors2. Cost Strategy Profits mater more than growth Make cost to switch not financially practically Make it financially difficult for competitors to contend with AOL3. Differentiation Strategy Provide on-line features with special offers to AOL subscribers Attract suppliers by intangible benefit of association with AOL's brand name Offer premium services Provide user-friendly access4. Innovation Strategy AOL Direct New AOL software AOL TVB. Successes Forty percent of online traffic is from AOL Users are watching less TV therefore advertisers are spending more on internet advertising Reduced costs by eliminating inefficient units Reduced costs by lowering AOL's cost of connect time Reduced costs to acquire new subscribers Leverage AOL's massive subscriber base for all it is worth Generated guaranteed future revenuesC. Uses of Technology New AOL software could save up to 40 million in customer service costs Creating a personalized digital newspaper Creating competition for WebTVD. Problems to Overcome Not customer service friendly Internet service occasionally has outages and email glitches The telcos and cable companies are targeting AOL's customers Analysts predict AOL will lose market share Lead companies would rather invest in their own websites than AOL advertisingE. RecommendationsThe key strategy is leveraging the brand name of AOL. AOL adds more than 10,000 users a day . Once consumers associate Internet service with AOL, then competitors will not be able to enter the market. AOL needs to form more alliances with suppliers to ensure guaranteed financial revenues for many years. AOL needs to strategize with the cash surplus and focus on new technology to eliminate system outages and email glitches. If AOL users experience to many difficulties, then they will surrender the financial and nonfinancial costs to mover to a more sophisticated Internet provider.F. Time Warner Merger20 million families...

Comments

Post a Comment

Popular posts from this blog

Character Analysis of Basil Hallward in The Picture of Dorian Gray, a Novel by Oscar Wilde Essay

The main character in The Picture of Dorian Gray, Dorian, is a man too easily influenced by his surroundings. He is quoted as saying, Basil Hallward is what I think I am Lord Henry is what the world thinks me Dorian is what I would like to bein other ages, perhaps (Wilde). This comparison falls in line with the moral of the story because Dorian is stuck with eternal youth and beauty even though he has a wicked soul. This causes different views of him by people who observe his daily life. Dorian is a sponge throughout the novel that absorbs everything and allows it to shape his personality, morals, and actions. Dorian Gray takes influence from Lord Henry, Basil Hallward, and the culture of society during which the novel was written. Lord Henry is the epitome of a wealthy, hedonistic gentleman seeking only pleasure, with little regard to cost or consequence. Lord Henry Wotton outwardly propounds hedonism, but it is his extreme egotism that drives him to manipulate both Basil Hallward a
Read more

Religious Symbolism in The Blessed Damozel, a Poem by Dante Gabriel Rossetti Essay

Dante Gabriel Rossettis poem The Blessed Damozel is full of religious symbolism. There is talk of saints, and the poem itself takes place in heaven. But underneath the religious symbolism is a deep sensuality, that makes one wonder if the white rose of Marys gift referred to in line nine is the gift of Mary the Virgin, or the somewhat less virginal Mary Magdalene. While the Damozel is in heaven, her appearance in heaven, her behaviors in life, and what happens when she and her lover are reunited suggest some less than virginal dealings, yet the damozel is blessed and resides in heaven. Rossetti was the child of liberals kicked out of Italy a heavily catholic country for their extreme political views. While Rossetti himself was not political, he may have espoused similar views regarding politics and religion as his parents. In the poem The Blessed Damozel, Rossetti was given the chance to essentially create his own heaven. Most everything he wrote seems to show that Rossetti espoused
Read more

An Analysis of the Character of Chichikov in the Poem, Dead Souls by Nikolai Gogol Essay

Dead Souls takes place in the Russia of the late 1800s, where, unlike in America, one must be born into a prosperous family in order to have opportunities. The main character, Chichikov, is clever enough to develop a scheme in which he can rise from being a petty clerk to a respected landowner. In order to do this, Chichikov moves into a new town, pretending to already be a landowner, and begins a quest to buy the names of dead serfs who have not yet been officially reported dead. Each person that Chichkov presents this offer to has a different reaction, starting with the shy and introverted Manilov. Though he does not understand Chichikov's need for the names of these dead serfs, Manilov is a character that is so desperate for company that it does not take any effort to trick him into selling his dead souls cheaply. However, as Chichikov continues his journey, he starts to deal with more clever landowners who become suspicious of his scheme. Chichikov finds that the townsmen know
Read more