An In-depth Review of the Profile and Operations of TapNet Company Essay

TAPNET.COMBusiness PlanDecember 11, 2000Peter BankutiTable of Contents1. TapNet Executive Summary 41.1 The Opportunity 41.2 The Application 41.3 The Need for Additional Capital 52. The Industry and TapNets Product(s) or Service(s) 52.1 The Trade Association Industry 52.2 TapNet Company and the Concept 72.2.1 Networking 72.2.2 News Information 82.2.3 Ecommerce 82.2.4 Meetings 82.3 TapNet Product(s) or Service(s) 92.3.1 eManufacturing 92.3.1.1 Serving the customer 102.3.1.2 Valuable Capabilities 112.3.1.3 Management tools 132.3.1.4 Culture change 152.3.1.5 eManufacturing Summary 152.3.2 CRM 162.3.2.1 Evolution of CRM 172.3.2.2 Target Marketing 182.3.3 Customer Relationship Management 192.3.3.1 The Customer Relationship Management Cycle 202.3.3.2 Execute 212.3.3.3 Customer Relationship Management Summary 212.3.3.4 Business Drivers 222.3.4 Distance Education 222.3.4.1 What is the Process? 232.3.4.2 What do the Associations need to do? 242.3.4.3 What needs to be put in place? 242.3.4.4 Distance Education Summary 263. Market Research and Analysis 263.1 Customers 263.1.1 Computers Internet (35) 273.1.2 Education (26) 273.1.3 Health Medical Sciences (9) 273.1.4 Law, Government Political Science (10) 283.1.5 Science Technology (41) 283.2 Market Size and Trends 283.2.1 Increase Revenues 293.2.2 Be your industry's portal 293.2.3 Provide e-commerce sites 293.2.4 Create an Internet Community 303.3 Competition 304. Marketing Plan 304.1 Overall Marketing Strategy 304.2 Pricing 314.3 Sales Tactics and Promotion 314.4 Advertising 325. Design and Development Plans 325.1 Development Status and Tasks 325.2 Difficulties and Risks 335.3 Proprietary Issues 346. The Financial Plan 346.1 Actual Income Statements and Balance Sheets 346.1.1 Expenses 346.1.2 Revenue 346.1.3 Staffing 356.1.4 Technology 357. Proposed Company Offering 367.1 Proposed Company Offering 367.2 Desired Financing 367.3 Capitalization 367.4 Investors Return 377.5 Exit Strategy 37TapNet Executive SummaryTapNet.com (Trade Association Portal) represents a tremendous opportunity for it's directors, partners and potential stockholders.1.1 The OpportunityThe Internet and specifically business-to business applications are expanding at a tremendous rate. Many companies and associations are entering this portal area to provide valuable products services to the industry and generate economic profit at the same time. TapNet's Board of Directors saw this opportunity about year ago...

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