The Success of McDonald's in Russia and the Kentucky Fried Chicken in Japan Essay

1.The Moscow McDonalds is not only the largest in the world, but also it is really truly McDonalds McDonalds menu, equipment, uniform, sweepstakes and, of course, fast service with smile. If you come at any McDonalds in any part of the world, you are sure you will see the same. McDonalds has been extremely successful in Russia by having good cooperation with the Russians and by taking their interests seriously from the beginning. Today just four Canadian experts down from 60 decade ago are on hand to supervise 35, 000 Russian employee. Before the opening the restaurant received more than 27, 000 applications in response to a single help wanted advertisement. After screening the applications, McDonalds employees were given an intensive training program. For instance, every store manager receives 2, 000 hours of training, including a 6-day course at Hamburger University in Chicago. It gave them an opportunity to move to the top and fully realize their abilities and skills, because the training programs were focused on the McDonalds founding principles of offering a quality product at an affordable price in a clean and friendly environment. It was the pleasure to watch the grim, stony faces of new customers people who had been scowled at by officials and shopkeepers all their lives slowly break into a smile simply because one of crew members was smiling at them. It has also helped McDonalds escape becoming a target for Russian rising anti-western backlash, at least so far. McDonalds is an all-Russian operation. Anyone who looks at McDonalds. they see it has not only Russian employees, but also it is selling Russian products. Of course, some products like a special kind of potatoes were importing to Russia. Over 75 of raw ingredients needed for McDonalds Russian restaurants are purchased from more than 100 independent Russian and C. I. S. suppliers who follow McDonalds strictly controlled quality standards in their food processing operations. 2.It took McDonalds 12...

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