An Analysis of Enterprise and Entrepreneuralism Essay

Enterprise EntrepreneuralismBridgetown Newsagents - A Small Business Case StudyIntroductionDillons newsagents is a late closing local shop with a 'Mini-Mart' service. The'Mini-Mart' side of the business is franchised from Dillons to a registeredpartnership Mr Charles Pettifer and Mr Marc Devis.Full services are provided in the shop, a paper delivery service is alsoavailable along with the full complement of groceries, fresh sandwiches,confectionery, videos, cigarettes and alcohol etc..The newsagents is located in Stratford upon Avon, on the Birmingham road,approximately half a mile from the town centre and situated within a veryresidential area. Tesco's are the immediate traders to the newsagents.Nine years ago, the newsagents was expanded with the intention of providing thelocal inhabitants with a friendly convenient service. Lack of competition at thetime provided excellent stability and potential for expansion which was enjoyeduntil two years ago when a superstore was opened nearby offering a major threatto business.Business growth, structure, strategies and competition are to be addressed inthe following document. Entirety of information sources and research areobtained from two year's part-time employment at Dillon's newsagents.Growth of DillonsIn 1988, Dillons employed Mr Charles Pettifer as the operational manager, fromthis date the shop solely provided newspapers and magazines for approximatelyeighteen months. During this period Dillons were developing their own Mini-Mart' theme and as such decided to expand the facilities to supply a range ofgroceries and other common consumer goods as well as the usual news literature.The shop opening hours were also increased from the regular evening licensinghours of 530pm, to a more substantial one of 11pm.At this point, Mr Pettifer decided to take on the shop franchise offered byDillons with the help of a silent partner Mr Devis. Mr Devis has shares in thebusiness, but does not have authority to make unsupported decisions.The franchise resulted in Mr Pettifer being able to obtain many goods for thenewsagents at discounted prices. The entirety of the shop was responsibility ofMr Pettifer provided that Dillons' standards were not infringed.At the stage of development outline...

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