An Introduction to the Make-Up Art Cosmetics Essay

Make-Up Art CosmeticsMake-up Art Cosmetics, also known as M.A.C. cosmetics is a highly uniquecorporation. Its founders and business strategies are rather simple yetextremely effective in contributing to the companies success. The company doesnot use any fancy business schemes and it is truly concerned with its consumers.In the beginning, the company struggled to get started, but now a multimilliondollar (and still growing) enterprise, M.A.C. probably has some of the mostpopular and most demanded for cosmetics available in the market. M.A.C.Cosmetics is a dynamic company which produces skin and hair care, beautyproducts, and cosmetics, created for everyone. Rich and poor, old or young,conservative or trendy and even for males or females. Sales for M.A.C. aregrowing rapidly. From 1985 (600 000) to 1989 (3 million), sales were steady.Then in 1990 the money really started to pour in, hitting 8.5 million then 18million in1991. Last years sales (1996) were 70 million and now this years'estimations are a substantial 160 million. There are currently 108 locationsbetween Canada, the U.S., and Europe, with extreme success in London, England.Although the company could easily expand to may more locations, the companywould prefer not to, at least no so fast. They believe that in order tomaintain high levels of quality, staying in control, (which means going slowly)is the key. Frank Toskan, 45, founder and CEO of Make-up Art Cosmetics, waspreviously a Canadian hairstylist, make-up artist and photographer, whodeveloped his own professional cosmetics because he felt that the existing linescouldn't link with the harsh lighting used in photography, stage , film andvideo work. Over the last 10 years, 160 shades of lipsticks in 7 differentfinishes, 150 eye shadows, 60 blushes and hair care have been created for thepublic. Toskan first started at his kitchen table with the help of his highschool chemistry book. With Victor Casale, his chemist brother-in-law, heblended a few new colours. One year later, Toskan formed a partnership withFrank Angelo, a veteran entrepreneur (previous owner of a chain of beautysalons). At first...