A Literary Review of The 800-Pound Gorilla of Sales, a Book by Bill Guertin Essay

AbtractThis paper is a critique of the book The 800 Pound Gorilla of Sales How to Dominate Your Market by Bill Guertin. Included is a summary about the book in order to help the reader of the critique understand the nature of the work under analysis a critical analysis on the major ideas, points of view, and contentions positions of the book. Also included is an evaluation and interpretation of the worth, utility, importance, value, and validity of Guertins work. Lastly, implications of the book for the field of sales in sport and in regard to the particular interests in the sports management and administration discipline are discussed. Keywords sales in sport, summary, critical analysis, implicationsSummaryIn The 800 Pound Gorilla of Sales How to Dominate Your Market, Guertin (2010) established and explains the principles that help individuals grow, become successful, and establish a dominant presence in their field of business. Guertin considered the qualities and practices that can provide a competitive advantage in a crowded market. Having something that sets a company apart from the competition is a vital factor when it comes to dominating the market because it provides a distinction that will help secure potential buyers. Thus, it is an especially important characteristic of successful businesses, entrepreneurs, and individuals seeking to stake their claim in a specified market. In The 800 Pound Gorilla of Sales How to Dominate Your Market, Guertin (2010) presented the results of several case studies on the sales cultures of very successful companies. Through these case studies he tried to convey how the sales and marketing sectors were what has set these companies apart from their competition and put them at the top of their market. Companies such as Wal-Mart, Microsoft, and Google, that are recognized world-wide and without a doubt are the giants that dominate their respective markets. Guertin (2010) claimed that these and other dominant companies got to where they were, atop their markets, through the...

Comments

Post a Comment

Popular posts from this blog

Character Analysis of Basil Hallward in The Picture of Dorian Gray, a Novel by Oscar Wilde Essay

The main character in The Picture of Dorian Gray, Dorian, is a man too easily influenced by his surroundings. He is quoted as saying, Basil Hallward is what I think I am Lord Henry is what the world thinks me Dorian is what I would like to bein other ages, perhaps (Wilde). This comparison falls in line with the moral of the story because Dorian is stuck with eternal youth and beauty even though he has a wicked soul. This causes different views of him by people who observe his daily life. Dorian is a sponge throughout the novel that absorbs everything and allows it to shape his personality, morals, and actions. Dorian Gray takes influence from Lord Henry, Basil Hallward, and the culture of society during which the novel was written. Lord Henry is the epitome of a wealthy, hedonistic gentleman seeking only pleasure, with little regard to cost or consequence. Lord Henry Wotton outwardly propounds hedonism, but it is his extreme egotism that drives him to manipulate both Basil Hallward a
Read more

Religious Symbolism in The Blessed Damozel, a Poem by Dante Gabriel Rossetti Essay

Dante Gabriel Rossettis poem The Blessed Damozel is full of religious symbolism. There is talk of saints, and the poem itself takes place in heaven. But underneath the religious symbolism is a deep sensuality, that makes one wonder if the white rose of Marys gift referred to in line nine is the gift of Mary the Virgin, or the somewhat less virginal Mary Magdalene. While the Damozel is in heaven, her appearance in heaven, her behaviors in life, and what happens when she and her lover are reunited suggest some less than virginal dealings, yet the damozel is blessed and resides in heaven. Rossetti was the child of liberals kicked out of Italy a heavily catholic country for their extreme political views. While Rossetti himself was not political, he may have espoused similar views regarding politics and religion as his parents. In the poem The Blessed Damozel, Rossetti was given the chance to essentially create his own heaven. Most everything he wrote seems to show that Rossetti espoused
Read more

An Analysis of the Character of Chichikov in the Poem, Dead Souls by Nikolai Gogol Essay

Dead Souls takes place in the Russia of the late 1800s, where, unlike in America, one must be born into a prosperous family in order to have opportunities. The main character, Chichikov, is clever enough to develop a scheme in which he can rise from being a petty clerk to a respected landowner. In order to do this, Chichikov moves into a new town, pretending to already be a landowner, and begins a quest to buy the names of dead serfs who have not yet been officially reported dead. Each person that Chichkov presents this offer to has a different reaction, starting with the shy and introverted Manilov. Though he does not understand Chichikov's need for the names of these dead serfs, Manilov is a character that is so desperate for company that it does not take any effort to trick him into selling his dead souls cheaply. However, as Chichikov continues his journey, he starts to deal with more clever landowners who become suspicious of his scheme. Chichikov finds that the townsmen know
Read more