An Analysis of the HRG Company Essay

Table of Contents1.0 Introduction21.1 Company background22.0 Information and communication technologies (ICT)42.1 Consumer centric approach72.2 Profitability driven72.3 Enabled partnerships83.0 Internet, intranet and extranet94.0 Online channels114.1 Email114.2 Social media114.3 New Mobile experience125.0 ICT training13The training will be based upon the 4Rs framework135.1 Refocusing135.2 Retooling145.3 Reskilling145.4 Reinforcing146.0 CONCLUSION15REFERENCES16APPENDIX18Case study The Finnish Tourism Board191.0 IntroductionInformation Communication Technologies (ICTs) have been transforming tourism globally. ICTs empower consumers to identify, customize and purchase tourism products and support the globalization of the industry by providing tools or developing, managing and distributing offering worldwide. Successful ICT deployment requires innovative management to constantly review developments and adopt suitable technological solutions in order to maximize competitiveness.1.1 Company backgroundHRG was established in 1845 as an insurance firm in London. The business grew into other areas including transport, shipping and overseas agencies. In 1945 a travel office was created and as this service evolved it attracted a growing number of business clients. By 1990 corporate travel had become Hogg Robinsons core business.In fact HRG is an international corporate services provider specialising in travel, expense and data management with the latest technology. They have branches over 120 countries and a team of 12000. With established links and knowledge on a truly global basis, HRG is in the impressive position of being able to offer a complete travel solution, safely, securely and cost effectively.2.0 Information and communication technologies (ICT)The need to attract, acquire, influence and maintain customers is one of the primary concerns to most businesses. A number of studies show that the average company losses half its clients every five years and that it costs five to ten times as much to obtain a new customer as to keep an existing one. ( Kalakota et al,2001)ICTs are critical for monitoring and forecasting the performance of Strategic Business Units and for deciding which markets airlines should penetrate and how. Similarly strategic pricing and yield management are also supported by running complex algorithms to establish best performance and profitability...

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