An Introduction to Sport Obermeyer a High-End Fashion Skiwear Design Essay

Sport Obermeyer Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyer's estimated sales in 1992 were 32.8 million. The company holds 45 share of children's skiwear and 11 of adult Skiwear market. Sport Obermeyer produces merchandise ranging from parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold throughout U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to have and edge on the market. Starting in 1985 with a joint venture in Hong Kong called Obersport, the company began to increase productivity to meet their new demands. Recently, a number of contractual ventures were added and a new complex in Lo Village Guangdong China have enhance production but increase the level of difficulty on the planning and production stages. The Sport Obermeyer case describes the forecasting, planning and production processes of a global skiwear supply channel. The case provides an in-depth description of the planning and production processes Sport Obermeyer and its supply channel partners undergo each year to develop and deliver Obermeyer's product line. The case will emphasis on the nature of the information that flows among the members of the supply chain and the timing of key decisions and events in order to have a successful inventory line. Sport Obermeyer, was founded in 1947 by Klaus Obermeyer. Klaus Obermeyer, a German immigrant began teaching at the Aspen Ski School in 1947. During his time teaching, he observed his students being unprotected by impractical clothing during frigid weather. The clothing worn by his students were less stylish and provided little shielding than clothes made in his native Germany. These experiences led Klaus to introduce a variety of skiwear products. He is credited in making the first goose down vest out of an old down comforter. Klaus also introduced turtlenecks, wind shirts...

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