A Business Analysis of The Strength, Weaknesses, Strategies and Threats of the Famous Cosmetic Brand Lancome Essay

StrengthRich Experience in cosmetics industryLancme has been established in cosmetics market since 1935. Lancme products have great varieties. Its products include skincare, makeup and fragrance products. In this way, Lancmes experience of producing many different kinds of cosmetics products has been accumulated for 66 years. This remarkable achievement can make the customers more confident of its products.Guaranteed Product QualificationIn order to improve the quality of all its products, Lancme setup several research centers which collaborate with the international medical community to deepen its understanding of skin. Also, there are more than 2000 experts working there who are professional in innovating and developing products in respond to either problematic skin or normal skin. High Reputation and Professional ImageThese two strengths has not been only established by rich experience and large scale of research centers but also promoted by famous model, a unique symbol and institutes. Firstly, the famous models are regarded as intelligence, beauty and spiritual symbols in society, for example, Uma Thurman and Isabella Rosselini. They contributed much in developing and promoting the elegant and professional image of Lancmes products. Moreover, the unique symbol, Lancme Fragrance Rose, help to establish a unique and easy to be remembered image of Lancme. Furthermore, Lancome setup an institute to provide the customers with comprehensive services such as body, skin treatment, massages and lessons in order to enhance its professional image.WeaknessLack of experience in youngster cosmetics marketDespite the rich experience of producing cosmetics products for adult, Lancme is a new entrant in youngster cosmetics market. This may negatively affect the customers confident of Lancme products.A fixed and inflexible imageLancme professional image has been established for about 66 years. Also there is no change in the image and it has been fixed during this period. This image is mainly designed for targeting adult but not youngster. In order to develop youngster cosmetics market, Lancme need to setup a new product line or image, which other competitors originally possess.ThreatKeen Competition in...

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