Ester Reiter Examines How Fast Food Changed the Lives of Many Essay

In the book Making Fast Food From the Frying Pan into the Fryer, the author, Ester Reiter examines how the fast food industry changed the lives of many. In 1982-83, Ester Reiter, an assistant professor in Sociology at Brock University, spent five months working at Burger King. Much of the observations and research presented in the book are the author's real experiences and opinions during her time at this ever expanding fast-food outlet. In a fascinating way, this book looks at how the fast-food industry affected and changed the family. The book also focuses on how the fast-food industry grew and developed with the assistance of repetitive work for cheap labor. In the next few pages, I will discuss the main issues the author has written about in her book. The introduction of restaurants were only appealing to the wealthy because they could afford going to Inns in which these restaurants were located. By 1920, with the help of technology, mass production had started. The introduction of mass production and scientific management went hand in hand to make the industry become efficient and effective. Similarly, urbanization was on the rise and thus more and more people were moving to the cities and businesses were being opened. The development of the transportation industry also increased and therefore, more transit services were available for the people. By 1950 and 1960, change was occurring quickly. The introduction of Superhighways, motels, service station, etc were on the rise. Reiter explains, "The level of urbanization increased substantially by 1961, 70 percent of the Canadian population was classified as urban." (Reiter, P41) Change in demand for goods and services had increased. People started to rely on and required more goods and services than in the past. In the shift from pre-industrial to post-industrial society, people's logic of thinking changed. The author discusses the impact of having both partners working outside the home and how this had affected the family relationship....

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