A History of Sam Walton and Wal-Mart's Strategy Essay

This report is going to focus on Sam Walton and his world Wal-Mart. Mr. Walton was a man who never dwell on his disappointments. He always had an idea of what he wanted and followed through with it. I will show you his drive in my report, and the procedure he used to become number one in the business. General Strategy and Values Mr. Walton had many secrets to creating a retailing empire. One of these secrets was what he called the secret of successful retailing. The secret of successful retailing is to give your customer what they want. Once this has been accomplished the customer will more than likely come back. This is how you create a successful relationship. One very important ingredient of Wal-Mart success was the treatment of his people working inside his stores. If you make sure you the company is taking care of the people working in the stores. Then the effect will be that your people will take care of the customers. This in effect increases the customers satisfaction and your employees as well. One more important formula Walton used for his success was the way he roll it out. Roll it out refers to the way Walton planned his saturation strategy into the market. Walton was one who would go where no one else would even think to go. He moved into small towns with else than 5,000 people and set up a store. He implemented this by building stores so that the distribution centers, or warehouses could take care of them, but they so could be controlled. This saturation strategy saved a fortune in Marketing and Advertising costs. Distribution and Technology Wal-Marts distribution was a very important strategic point for growth. With Waltons distribution systems gave him one of his greatest competitive advantages. Distribution was very important to Walton because of his saving and flexibility of controlling distribution. With his private fleet of trucks...