A Situational Analysis Report of Expanding the Business of Jamie Oliver's Restaurant to SIngapore Essay

Executive SummaryJamie Oliver is an English chef, restaurateur and one of the worlds best-loved television personalities and one of the most famous exports of Britain. He offers a 12-month Apprentice Programme that designed to offer young, unemployed people to help them stay out of troubles. In this situational analysis report, the company is considering expanding its operations into Singapore. As I am the manager of the programme will do research and analysis of the impact that will influence the business expanding in Singapore.Singapore is a multi-ethics society made up of Chinese, Malay, Indian and others came from all across Asia, so it is important to study the local customers tradition, value, and beliefs. There is a total sales value of food and beverage services has raise 1.2 from 2014 year which is 639 million SGD so I believe it is an opportunity for Jamie Olivers restaurant expanding into Asia country as well. After that, the strategic marketing planning which include 4Ps would applied to align marketing activities with corporate mission and have an external environment review.In the analysis part, Hofstedes Cultural dimension is applied for analysis to comparing culture in Singapore and UK and the dimensions are measured with the new or adapted business. First and foremost, the research found that that Singapore is belong to the high power of distance, therefore, the customer who are high involvement will more concerning about the quality of product or service because it was association with social, psychological and functional benefits. Secondly, there are low uncertainly avoidance in Singapore and they are expected to be more innovative and likely to have lower resistance toward adapting and accepting a new product or services. Thirdly, there is a high middle index of long-term orientation in Singapore, therefore, it is an opportunity for Jamie Olivers restaurant to have a long-term orientation with their customer to become loyalty and re-purchasing hence to increase the market position in Singapore.For the recommendation, I suggest...

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