A Comprehensive Comparison Analysis of the Household Devices Essay

SWOT Analysis Strengths Complete product line Good reputation Customer loyalty Employees creativity High quality products Excellent post-sale services Experienced management team Weaknesses Unfamiliarity with foreign markets Lack of exporting experience Lack of foreign trained employees Small market share in the U.S.Opportunities International Expansion Innovative RD Penetrating unsaturated markets of Japan, Canada, and Mexico Developing online interactions with customers in Japan, Canada, and Mexico Threats Other major companies being price leaders ? Business and Corporate Strategy Business Strategy Differentiation. Niching strategy. Because we are competing with other major corporations, whose sales are around 100 billion dollars. Because of their big proportions of market share in those courtiers, we have to adopt the niche strategy to penetrate the market. Corporate Strategy Marketing Mix Product Star Appliances produces three different lines of household appliances. We are going to promote all of our three categories of the products, which are washer, dryer, and vacuum cleaner, in Japan, Canada and Mexico. We select eight kinds of products from those three categories to enter the foreign markets first. Manufacturing our products in Iowa and Texas, Star Appliance, Inc. will guarantee the quality of the products. Total output will depend on production capacity, demand forecast, quarterly financial planning and other related cost. Waranty Price In Japan, people dont believe in low prices. Japanese people are in favor of products that have high quality and reasonable prices. So pricing in Japan could not follow the low-pricing strategy. In Mexico, most Mexico companies are still very sensitive to price and will usually choose the less expensive product unless they can be swayed by after-sales service or clear product superiority. With direct supplies, Star Appliance, Inc. will be able to cut the cost of almost all of the products. Place - As the companys objective implies, we will export our products directly to Mexico. TO JAPAN Promotion Analysis Of Major Competitors In Household Appliance...

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