An Analysis of the Grocery Store War in the Brevard County, United States Essay

The Grocery Store WarEvery person must buy groceries. In Brevard County, a consumer has three grocery stores where they can purchase food, Winn Dixie, Publix, and Albertson's. Although they are all grocery stores and they all sell food, they differ greatly in customer service. Consumers will shop where they best feel welcomed and receive superior customer service.Winn Dixie, a south eastern supermarket, has over 12 stores in Brevard County. Their company logo, "the beef people", definitely does not show what they think customer service means. Like other grocery stores, they have good stores and they have bad stores. Some good stores have smiling, helpful employees while a majority of the stores just employ "warm bodies". Although customers spend their hard earned money in their store, most employees don't seem to care if customers come or not. Furthermore, a lack in appropriate help shows. It seems that Winn Dixie does not have enough people working to assist the customers that shop within their store. The parking lot usually has an excess number of shopping carts. Since the carts take up all the parking spaces, customers must either get out and move them or park further away. This inconvienences the customers and may cause handicapped individuals to park at a distance too far away from the store. A customer may come to conclude, they can not possibly operate the inside any better than they can operate the outside. Meanwhile, at the registers, overwhelming lines await the customer that is ready to check out, with no relief in sight. Then the cashier has to bag up the order or the customer themselves must bag their own groceries. At least at Publix, they have baggers to bag up the groceries. One thing Winn Dixie could do better, talk to their customers and provide adequate help to assist their customers.Publix, a Florida based supermarket, has over 15 stores in Brevard County. The company logo, "Where shopping is a pleasure", does...

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