An Overview of the Business Process Redesign Essay

Business Process Redesign (BPR) or Reengineering is "thefundamental rethinking and radical redesign of business processes to achievedramatic improvements in critical, contemporary measures of performance,such as cost, quality, service, and speed" (Hammer and Champy,Reengineering). Since the BPR idea has surfaced it has been under constantridicule by the popular press. They say it takes far too long, createsmanagement headaches, fails 70 of the time, and it's only for bigcompanies with big checkbooks (Hydrel...). However, I feel that with theright plan, the right people, and total commitment from those involved, BPRor Reengineering can work for any company.The Hydrel ExperienceA good example of this is Hydrel, a manufacturer of in-ground andunderwater lighting equipment. They were about to begin selling theirproducts in the international market, and were afraid their current systemscould handle the rapid increase in volume. So the company president, CraigJennings, hired the D. Appleton Company (DACOM) to help reengineer thecompany's plans to handle its growth rate. After DACOM reviewed Hydrel'sfunctional areas and the desires of the top-level management, they concludedthat the order management and inventory control process had to beredesigned to meet the demands.Then they comprised three teams process, quality, and information. But before the three teams could work separately, they had to go through aprocess to determine if the team members were on the right team, and if theycould work together. So each of the three teams reviewed employeepersonalities using the Pearson Personality Inventory (Hydrel...). After usingthe PPI system they found that all the teams were compatible, and beganworking on the job at hand.The process team attacked the reengineering of the "Manage CustomerOrder" process which included all contact with prospects, customers, andsales agents the moment a question came up. Then they invited customersand suppliers to air their own issues and ideas about their company. All ofthem had something to say about the company and were impressed with thereengineering effort. The Hydrel process team concluded its redesign workwith a delivery process that removes 37 of the order management...

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