A Brief History and Analysis of the Frito Lay's Tostitos, the Corn Chips Essay

Frito-LaysTostitosIn 1932, Elmer Doolin, who was in the icecream business, bought a recipe for corn chips from a Mexican man who was eager to leave the states and return home. From him Doolin acquired 19 accounts and old manufacturing equipment in hopes to start an entirely new industry in America. The first manufacturing plant for Fritos Corn Chips started out in Doolins mothers kitchen. With a lot of hard work, Elmers sales increased and new equipment and packaging were soon needed. After WW II he would grant H.W. Lay and Company, a source of potato chips and snack foods, an exclusive franchise to manufacture and distribute Fritos Corn Chips. The two companies would work close together and in 1961 they would merge. Four years later, Pepsi-Cola Company would also combine with Frito-Lay, but with separate operating divisions, to form a new company called PepsiCo.Consumers in 1995 spent an estimated 13.2 billion on Frito-Lay snacks, up 1.8 billion in 1994. (PepsiCo. 1995 Annual Report). Currently, Frito-Lay is still expanding its sales and serves all of the US markets. In 1989 they reconstructed their business into 4 regional divisions to strengthen its channel distribution. Their growth has continued and as of 1991 they had 22 Sales and Marketing areas in order to bring the decision process closer together. Currently they are continuing to grow nationally and globally with distribution reaching nearly 400,000 in retail, vending, and food service accounts around the country (PepsiCo. 1995 Annual Report) They offer more than 100 product lines and several brand names such as Lays, Ruffles, Doritos, Rold Gold, and Tostitos. The overall market share for tortilla and corn chips in 1993 accounted for 25.8 of retail sales and 27.8 of pound volume of the salted snacks market. Frito-Lays market coverage involves intensive distribution by placing its products in convenience stores, mass merchandisers, supermarkets, grocery stores, and vending machines. Today's average for the company's distribution amongst grocery and supermarkets has risen to...

Comments

Post a Comment

Popular posts from this blog

Character Analysis of Basil Hallward in The Picture of Dorian Gray, a Novel by Oscar Wilde Essay

The main character in The Picture of Dorian Gray, Dorian, is a man too easily influenced by his surroundings. He is quoted as saying, Basil Hallward is what I think I am Lord Henry is what the world thinks me Dorian is what I would like to bein other ages, perhaps (Wilde). This comparison falls in line with the moral of the story because Dorian is stuck with eternal youth and beauty even though he has a wicked soul. This causes different views of him by people who observe his daily life. Dorian is a sponge throughout the novel that absorbs everything and allows it to shape his personality, morals, and actions. Dorian Gray takes influence from Lord Henry, Basil Hallward, and the culture of society during which the novel was written. Lord Henry is the epitome of a wealthy, hedonistic gentleman seeking only pleasure, with little regard to cost or consequence. Lord Henry Wotton outwardly propounds hedonism, but it is his extreme egotism that drives him to manipulate both Basil Hallward a
Read more

An Analysis of the Character of Chichikov in the Poem, Dead Souls by Nikolai Gogol Essay

Dead Souls takes place in the Russia of the late 1800s, where, unlike in America, one must be born into a prosperous family in order to have opportunities. The main character, Chichikov, is clever enough to develop a scheme in which he can rise from being a petty clerk to a respected landowner. In order to do this, Chichikov moves into a new town, pretending to already be a landowner, and begins a quest to buy the names of dead serfs who have not yet been officially reported dead. Each person that Chichkov presents this offer to has a different reaction, starting with the shy and introverted Manilov. Though he does not understand Chichikov's need for the names of these dead serfs, Manilov is a character that is so desperate for company that it does not take any effort to trick him into selling his dead souls cheaply. However, as Chichikov continues his journey, he starts to deal with more clever landowners who become suspicious of his scheme. Chichikov finds that the townsmen know
Read more

A Literary Analysis of the Third Twin by Ken Follett Essay

The Third TwinThe Third Twin by Ken Follett is a type of mystery book. It makes you look at different aspects of the story. When you think you know whats happening it is not always what you think.Dr. Jeannie Ferrami, a scientist funded by a university who is doing a study on twins is one of the main characters in the story. Jeannie Ferrami is tall with long brown hair and is also very athletic. Steve Logan a student at another college is also a very important character in the story. Berrington Jones the head of the college funds Dr. Jeannie Ferrami until Jeannie discovers something Berrington didnt want her to know. Ricky Phillips Berringtons son is a twin just and he plays a small part but with a big impact on the story. Lisa Miller who is Jeannies best friend comes early into the story playing a very dramatic role, another small character is Dennis Pinker one of the twins in the story who is a murderer and is also being studied He is one of Steve Logans twin brothers.Lisa Miller and
Read more