The Importance of Creating a Statement of Vision For a Company Essay

Creating a Statement of VisionToday's companies are faced with an exponential amount of change. Mission statements, goal setting, and planning methods of the past are no longer producing acceptable results. Successful companies are now achieving breakthrough objectives through utilizing a technique of discovering their core ideology, stimulating progress through an envisioned future, and seeking support by the alignment of intellectual capital. Mission statements are becoming more than a series of manipulative words arranged to have a soothing tone. They have become statements of vision, and the companies who adopt this technique are becoming visionary companies.Visionary companies depend on a core ideology, which consists of values and purpose. Values are internal beliefs that establish guidelines and provide endurance. They are everlasting, and never compromised despite external forces, such as management fads or economic conditions. They should create energy and motivation in employees, and come before company administration policies and procedures. Values cannot be copied from one company to another, because they are grown internally. A simple value such as "putting the customer first", should not require justification, however, it should generate inspiration to all. Successful companies need only operate with a few core values. While goals and plans are constantly being developed to adapt to a changing world, values remain unchanged to provide the guiding principles of visionary companies.Purpose on the other hand, is the organization's reason for existence. It acts as a motivator towards progress and inspires the achievements of the goals and strategies it sets for the future. Unlike goals and strategies, which may be achieved over a passing of time, a companies purpose is to be constantly pursued, but never fully realized. As Bill Gates continually makes new advancements in creating more powerful software for computers, the world will always have a place for Microsoft, and it's purpose. As a visionary company, Microsoft's purpose, "creating software to improve peoples lives", is what motivates them towards progress (1998). Organizations must clearly state their core...

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