A History and Analysis of the Company, International Business Machines Corporation Essay

I. Current Situation (1991-1993)1. History of IBMIBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Big Blue .2. Mission statementIBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations.To meet and respond to its customers needs, IBM creates, develops and manufactures many of the worlds most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and services a few of which are the Personal Computer that was first created in 1981, AS400 business system, RS6000 family of workstations and server systems, S390 enterprise server, groundbreaking ThinkPad notebook computer the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of hard disks, random access memories, and liquid crystal monitors. IBM has created the image Solutions for a Little World. Its products and components in other firms products are so widespread that people around the world associate the name IBM with computing functions.3. OrganizationIBM is a global information system and computing company. It is organized in 5 worldwide regions, and the following business units1. Application Business Systems2. Application Solutions3. Enterprise Systems4. Networking Systems5. Pennant Systems Company6. Personal Systems7. Programming Systems8. Storage Products9. Technology Products4. Past and current performanceFor many years, IBM succeeded in holding a very good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not last forever. In 1990, IBM experienced its first quarterly loss of 2billion due to some unexpected accounting charges. However, revenues increased from 62.7 billion...

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