A Look at the Potential Globalization Strategy of Rogers Telecommunication Inc. Essay

AbstractTelecommunication companies are changing as the disruption from different perspectives. Operators also suffer from new services such as over-the-top services with a result of revenue decrease and smaller customer base. Due to mass adoption of those new services by consumers, data revenue stream become a new opportunity for carriers. The study examines the potential globalization strategy of Rogers Telecommunication Inc. and how it can establish advantages over competitors in a global market by teaming up with its complement supplier Spotify, a over the top service provider in music streaming industry. The sources referred to in this essay include news reports, companys annual report, independent research from recognized institutions, online statistics portal and academic journals. Rogers will capture competitive advantages from collaborating with Spotify, including expanding customer base and brand recognition. Following the analysis of partnership, some recommendations for Rogers further improvements will also be presented. IntroductionDue to the uncertainty of Canadian economy, weak job prospects, and high levels of debt, wireless carriers will adjust pricing in order to fit the situation (Fekete, 2016). Besides, the improving technology and the mass adoption of new services could drain demand for telecom companies traditional services (Blau, 2016). For example, there is rising competitive pressure from over-the-top (OTT) players, which is known as offering low-cost and various services to customers via operator network (Perelmuter, 2013). Specifically, these services are close substitute to wireless carriers offering but at a relative higher price, thereby posing a threat to carriers. However, the impacts on operators data revenue have been recognized. These factors are affecting Canadian telecommunication companies and carriers in Canada are trying to figure out approaches to safeguard in the situation. This essay with focus on Rogers to study what could Rogers do or what Rogers had done to compete under such serious circumstance. The second section delivers a brief background of Rogers. The third section provides an analysis of whether Rogers could go international expansion because of the...

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