A Literary Review of The 800-Pound Gorilla of Sales, a Book by Bill Guertin Essay

AbtractThis paper is a critique of the book The 800 Pound Gorilla of Sales How to Dominate Your Market by Bill Guertin. Included is a summary about the book in order to help the reader of the critique understand the nature of the work under analysis a critical analysis on the major ideas, points of view, and contentions positions of the book. Also included is an evaluation and interpretation of the worth, utility, importance, value, and validity of Guertins work. Lastly, implications of the book for the field of sales in sport and in regard to the particular interests in the sports management and administration discipline are discussed. Keywords sales in sport, summary, critical analysis, implicationsSummaryIn The 800 Pound Gorilla of Sales How to Dominate Your Market, Guertin (2010) established and explains the principles that help individuals grow, become successful, and establish a dominant presence in their field of business. Guertin considered the qualities and practices that can provide a competitive advantage in a crowded market. Having something that sets a company apart from the competition is a vital factor when it comes to dominating the market because it provides a distinction that will help secure potential buyers. Thus, it is an especially important characteristic of successful businesses, entrepreneurs, and individuals seeking to stake their claim in a specified market. In The 800 Pound Gorilla of Sales How to Dominate Your Market, Guertin (2010) presented the results of several case studies on the sales cultures of very successful companies. Through these case studies he tried to convey how the sales and marketing sectors were what has set these companies apart from their competition and put them at the top of their market. Companies such as Wal-Mart, Microsoft, and Google, that are recognized world-wide and without a doubt are the giants that dominate their respective markets. Guertin (2010) claimed that these and other dominant companies got to where they were, atop their markets, through the...

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