A Response to Marion Nestles' Article The SuperMarket: Prime Real Estate Essay

In Marion Nestles article, The SuperMarket Prime Real Estate, she emphasizes that supermarkets say theyre in the business of offering choices, but they do everything to make the choice theirs, not yours. In her article she states supermarkets are not social service agencies providing food for the hungry. Their job is to sell food, and more of it. From their perspective, it is your problem if what you buy makes you eat more food than you need, and more of the wrong kinds of foods in particular. In fact, Vance Packard revealed the secrets of supermarkets in his book The Hidden Persuaders. In his book he claims that major corporations participated in hiring social scientists to study unconscious human emotions in order to help companies manipulate consumers into purchasing certain products. Reflecting on my personal supermarket experiences, I suppose I agree with Marion Nestles statement(s). I cannot stress enough how many times I have went to the store for a certain product and somehow ended up leaving with more than I had intended. I feel as if I set out on a mission with one goal in mind and somehow end up falling victim to the manipulation of the supermarket set-up. Just the other day I set out to go shopping at Ross for clothes and ended up leaving with not only clothes, but cookies too. While waiting in line I happened to come across a display of sweets and just so happened to impulse buy. I do believe that the supermarkets are set-up in such a way to manipulate our minds into impulse buying things that we dont necessarily need andor want. On the other hand, I acknowledge the opposing proposition, because I do also believe that we as consumers do have a wide variety of options when it comes to purchasing supermarket goods. I imagine that we are not entirely forced andor manipulated into buying a certain product solely based on...

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